Services

Sell a Pool or Spa
Business in NJ

John and Justin Kelly represent owners of pool service, pool construction and pool and spa retail businesses in South Jersey, including the showroom, warehouse or yard that goes with them.

Work With Us The Process
John Kelly and Justin Kelly, The JK Realty Group business brokers in New Jersey

Step by Step

How the sale
works

Pricing the Business

A pool business is priced from earnings, recurring service routes and maintenance contracts, construction backlog, inventory and equipment, and what similar businesses have sold for.

Quiet Marketing

Qualified buyers sign a non-disclosure agreement (NDA) before they see the business name or its numbers. Customers, crews and competitors are not told.

Seasonal Records

Pool businesses run in seasons. Buyers look at more than one season of sales and service records and at open construction jobs, with your accountant and attorney.

Closing and Handoff

The business and the property close together, and we coordinate the customer and supplier handoff with your attorney.

20+Years of Experience
NJLic# 1866027
PALic# RB069294
NDABefore Details Are Shared

Business Sales

Talk With John
or Justin

Start a Conversation

Business Sales

A Pool Business Sale Includes
Seasons, Routes and Inventory

Services

Selling a Pool or Spa Business in NJ

Valuation Opinion

An opinion of what the business could sell for, based on earnings, service routes, inventory and sales of similar businesses.

Confidential Marketing

Buyers who qualify and sign an NDA see the business. Your customers and crews hear about it from you.

Showroom and Yard Real Estate

If you own the retail space, warehouse or yard, we sell it with the business or set up a lease for the buyer.

Buyer Search

We also represent buyers looking for an established pool or spa business, including service companies adding a retail location.

Records and Paperwork

Your accountant and attorney review the financials, service contracts, inventory counts, vehicles and leases. We coordinate it.

Timing the Sale

We plan the listing around your season so a buyer can see how the business performs and can take over when it suits both sides.

Showroom, Warehouse and Yard

A pool business is valued on more than its peak month. Recurring service customers, how many renew each year, new construction work and retail sales each count differently, and inventory is usually counted at closing.

If the business owns its retail space, warehouse or yard, the sale can include the property or leave it with you as a lease. We lay out both routes and work alongside your accountant and attorney.

We work alongside your attorney and accountant. The brokerage is licensed in New Jersey and Pennsylvania.

Markets

Counties We
Work In

Gloucester CountyNew Jersey Camden CountyNew Jersey Burlington CountyNew Jersey Cumberland CountyNew Jersey Salem CountyNew Jersey Greater PhiladelphiaPennsylvania

Business Types

Other Business
Types We Sell

Business BrokerageAll business types HVAC, Plumbing and ElectricalSell with the building Auto Repair and Car WashSell with the building Restaurant, Bar and Liquor StoreSell with the building Landscaping and Contractor YardsSell with the building Daycare and Medical PracticesSell with the building Industrial Outdoor StorageYards and land Commercial Real EstateBuildings and leases

Common Questions

Pool Business
FAQs

Does the time of year matter when selling a pool business?+
It can. Many buyers want to see a full season of results, so we plan the timing around your season and around when a buyer can take over.
How are pool service routes valued?+
Buyers look at how many accounts you have, how many renew from year to year, what they pay, and how much of the work depends on you personally. Your accountant can help you pull those numbers together.
Is inventory included in the price?+
It depends on the deal. Inventory is usually counted near closing and handled in the purchase agreement your attorney prepares.
Can the showroom or warehouse be sold with the business?+
Yes. The property can be sold with the business, or the buyer can lease it from you. We lay out both so you can compare them with your advisors.
Will customers and crews hear about the sale early?+
Not before a buyer is qualified and signs an NDA. The business is described without being named until then.
What is the Consumer Information Statement (CIS) and when will I receive it?+
It is the form that shows how an agent can work with you in New Jersey: representing the seller, representing the buyer, transaction brokerage or disclosed dual agency (one brokerage representing both sides, with written consent). You get it from us at the start, before we discuss your transaction and before you share confidential information. It is covered in N.J.A.C. 11:5-6.9.
Are real estate commissions negotiable?+
Yes. Real estate commissions in New Jersey are negotiable, and the amount is agreed between you and the brokerage. We talk about compensation at the start.

Next Step

Ready when
you are

Work with John & Justin

John Kelly, Broker(609) 790-6079 mobile  ·  (856) 681-4024 office
Justin Kelly, Broker-Associate(609) 444-9704 mobile  ·  (856) 681-4025 office

Reach out to our team. You're welcome to call, or send a note and we'll respond personally.

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